Younger Shoppers Plan Thanksgiving Weekend Sprees — RetailDive.com

Younger shoppers plan to shop over Thanksgiving weekend:

“Shoppers ages 18 to 24 are the most likely (88%) to shop during the Thanksgiving weekend, followed by 84% of shoppers 25 to 34 who said the same, per the survey findings. That’s higher than the overall 69% of shoppers across all generations surveyed.”

P.S. Demographics are always shifting and changing. Optimizing your supply chain can allow you to focus on other areas of your business, including refining marketing strategies. 8th & Walton’s experts can help. Book a consultation today.

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