Grocery delivery service Instacart has ended its relationship with Whole Foods:
“The tension between Instacart and Amazon has been brewing since the acquisition. Last month, it was reported by Business Insider that it was cheaper to order Whole Foods delivery through Instacart than Amazon, after Instacart quietly lowered its annual fee to $99 to compete with Amazon Prime’s $119 annual membership. Instacart has also since sought out other sources of revenue besides Amazon, by partnering with other retailers like Kroger, Costco, and Sam’s Club, in addition to receiving VC funding.”
P.S. Instacart is still working with Sam’s Club: Are you interested in getting your items on Sam’s shelves? Schedule an appointment with one of our expert advisers today.