What is a “Guilt Free” Food? — DenverPost.com

Pepsi and other retailers are using “healthy” label claims as a way to sell snack and convenience food and beverages to consumers:

For PepsiCo Inc., the definition of “guilt-free” is broad. The maker of Doritos, Tropicana and Gatorade considers products falling under that term as those with “positive” ingredients such as grains, fruits and vegetables. That would include its Naked beverages, which can have more than 400 calories and 50 grams of sugar from fruits per bottle, and Quaker products, such as the “breakfast cookie” which has 180 calories, 6 grams of fat and 14 grams of sugar.

Supplier Takeaway

If you are a food supplier, what are your feelings about “healthy” label claims? Does your business have standards that must be met before marketing a food or beverage as “healthy?”

Resources for Walmart Suppliers

Walmart Fiscal Year Calendar: 2017 Edition

Courses for Walmart Suppliers Podcast: The 8th & Walton Conference Call – Episode 4

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