Walmart’s New E-Commerce Strategy — Bloomberg

Bloomberg offers an analysis of Walmart’s new e-commerce strategy:

But hipper brands were willing to sell stuff through, which didn’t have the same brand-busting reputation as Walmart. Moosejaw, Modcloth and other recent acquisitions will also help Walmart offer sought-after goods to shoppers without them ever knowing their dollars will end up in Walmart’s coffers. These deals also bring in employees that are experts in managing key online categories such as activewear and shoes, talent Walmart has lacked.

Supplier Takeaway

Walmart’s acquisition of smaller e-commerce brands is shaking up both the e-commerce industry as well as consumer perception of their favorite brands. How do these changes impact your business?

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