In another square-off against Amazon, Walmart is looking to get into the online advertising game:
“Having watched Amazon.com Inc. build a massive advertising business, brick and mortar stores are looking to do the same. Walmart, Target Corp. and grocery chains Kroger Co. and Ahold Delhaize are quietly courting big brands with a sales pitch that goes something like this: Facebook might know what your customers like, and Google might know what they want, but only we know what they actually buy.”
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