Walmart Wants Piece of Online Advertising Pie — Bloomberg.com

 

In another square-off against Amazon, Walmart is looking to get into the online advertising game:

“Having watched Amazon.com Inc. build a massive advertising business, brick and mortar stores are looking to do the same. Walmart, Target Corp. and grocery chains Kroger Co. and Ahold Delhaize are quietly courting big brands with a sales pitch that goes something like this: Facebook might know what your customers like, and Google might know what they want, but only we know what they actually buy.”

P.S. Walmart’s digital business is growing. How are your online efforts going? Get in touch with us today to schedule a consultation with one of our experts.

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