Walmart to Incubate Its Own E-Commerce Brands — Vox.com

Walmart’s Marc Lore announced a switch in e-commerce strategy, with an emphasis on developing Walmart’s own private brands rather than acquiring other e-retailers:

“Lore thinks his company can incubate new concepts and then bring them to both Walmart.com and Walmart’s network of thousands of retail outlets. He pointed to Allswell, a mattress concept designed to compete with the Caspers of the world, which he says will become a “multi-hundred-million-[dollar] brand” for Walmart that’s required minimal investment.”

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