Walmart “On the Right Path” to Attracting Millennials — Marketwatch

Walmart’s efforts at cultivating relationships with Millennials are paying off:

“The brand perception of Wal-Mart has improved significantly, which we believe will help bring in higher value brands and more millennial shoppers,” analysts led by Bill Dreher wrote in a Wednesday note. “Following the meeting, we are now more convinced than ever that Wal-Mart is on the correct path to secure its position in the retail landscape of tomorrow.”

Supplier Takeaway: A New Demographic for Walmart, A New Demographic for You

Walmart now appeals to a whole new customer base. Forget what you’ve thought about your “Walmart assortment” in the past: Start innovating and get in touch with your buyer with new products, new strategies, and new ideas.

Resources for Walmart Suppliers

The Importance of Safety in Your Holiday Planning Courses for Walmart Suppliers Podcast: Walmart’s On Time In Full (OTIF): Timelines, Baselines, Deadlines, and Punchlines

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