Walmart is launching two summer entertainment initiatives, an at-home, virtual summer camp and pop-up drive-in theaters at Walmart stores:
“That’s why, today, Walmart announced two new experiences to help families make memories together, by reimaging how they can turn parking lots and backyards into ‘can’t forget’ experiences. The first, Camp by Walmart, is a free star-studded virtual camp that brings summer fun directly to customers’ own backyards, and the second, in partnership with Tribeca Enterprises, is a touring drive-in movie theater that will transform Walmart parking lots into outdoor cinemas.”
P.S. Walmart takes a leadership role in everything it does, including offering socially-distanced entertainment for kids and adults. 8th & Walton experts stand ready to assist your supplier business at this time. We also offer web-based classes that can get you, and your staff, up to speed.