Walmart is making more use of influencer-generated content to sell products on its website:
“All influencer content appears below product images and the product information on each page, and is different depending on the product. On Walmart.com’s product page for Bigelow Green Tea, a visitor can find images from bloggers’ sites of cakes, muffins and cookies baked using Bigelow Tea, followed by three recipes visitors can download or view to make themselves. Meanwhile, on the product page for Schwarzkopf göt2b hair color, are images of influencers posing with the hair color or using the company’s other hairspray product.”
P.S. Leveraging influencer content is an important part of building your brand, online and offline! Book a consultation today with one of our experts and we’ll help you develop your e-commerce strategy.