Walmart and Covergirl have teamed up on offering virtual “makeovers” to customers on Walmart.com:
“In a venture with Walmart, Coty’s Covergirl brand is introducing an augmented reality feature that allows a virtual try on directly in a browser on desktop or mobile, with no app required. Coty is working exclusively with Walmart for consumers to purchase Covergirl products through links to the featured products at Walmart.com.”
P.S. Does this news inspire you? Good! Learn how to work with Walmart on your e-commerce efforts by taking 8th & Walton’s E-Commerce class online or at our Bentonville offices. We’ll even customize a class for you and your team!