Walmart Considers “Shoppable” TV Content — Bloomberg

Walmart plans to support the creation of new, original TV shows to be streamed on Vudu. The shows would be supported by advertising integrated into the shows themselves:

“Unlike Netflix and Amazon, Walmart isn’t going to sell its customers a subscription. It sees an opportunity to generate cash by using shows on Vudu to advertise products. The Bentonville, Arkansas-based retailer has been pitching advertising agencies in recent weeks, eager to line up deals in time for its presentation this week.”

P.S. Walmart wants Vudu to compete with Netflix, Hulu and Apple TV + and it is going to sell products to support these shows. This represents new opportunities for suppliers: Will you be able to make the most of them? Contact us today to set up an appointment with one of our experts.

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