Walmart.com Tests “Soft Decline” Strategy — Chain Store Age

Walmart.com is testing options that could save online sales by re-trying “soft declines” of credit and debit cards:

“Walmart Labs, the technology arm of Walmart, recently ran a test of a solution designed to automatically address “soft declines” on the Walmart e-commerce site. Soft declines are rejections of credit card authorizations from the issuing banks for online orders due to generic issuer errors such as server timeout or issuer unavailability. They occur when Walmart’s backend system starts sending payment attempts to payment gateways.”

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