Courts Product Reviewers With “Spark” Program — 8th & Walton Blog

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The 8th & Walton Blog recently profiled’s Spark Reviewer program, which sends consumers free products to try out and then review on

The post pointed out that clearly understands the importance of quality customer reviews as a marketing tool:

Consumer reviews continue to be among the most trusted sources of product information, and many shoppers check Amazon reviews as they shop in their local Walmart. Walmart is very sensibly working to get shoppers to check reviews instead. Walmart suppliers should take advantage of the opportunity to join in the program. is also seeking product information from suppliers to further enhance e-commerce listings.

Resources for Walmart Suppliers

8th & Walton Blog: Ecommerce vs. Brick and Mortar: The Fight is Over

Saturday Morning Meeting for Suppliers: Omnichannel Special: How the Always-On Consumer Shops

Courses for Walmart Suppliers


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