Walmart Brews Up “Third-Wave” Coffee — Bloomberg

Walmart is entering the premium coffee business, partnering with Colorado-based Boyer’s Coffee to offer an exclusive coffee brand to be sold online and in Walmart stores:

Mash-Up Coffee, produced by Boyer’s Coffee, will be offered exclusively at more than 1,200 Walmart stores or on the Mash-Up website. The coffee sells for about $7 a bag — roughly the same price as Starbucks sold at Walmart, which is typically at the high-end of coffee at the retailer.

P.S. Boyer’s Coffee took the lead in educating their buyer on the finer points of coffee. Are you prepared to explain your product to a merchant? Our expert team stands ready to assist you! Book your consultation today.

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