Walmart and Moosejaw Launch Outdoor Brands —

Walmart and Moosejaw are developing new, affordable, outdoor brands:

“The two brands take on some of the industry’s biggest categories: Allforth produces clothing while Lithic makes camping and backpacking gear. Everything is designed by Moosejaw and distributed through Walmart’s well-established infrastructure (both brands are available at Walmart, but only Lithic is available at Moosejaw).”

P.S. Walmart knows the importance of making sure that goods are on its shelves. If you want to improve your in-stock stats, 8th & Walton can help. Get in touch with us today to schedule an appointment.

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