Walmart and eko’s ‘Walmart Toy Lab’ Relaunch — RetailDive.com

Walmart and eko have relaunched their Walmart Toy Lab which allows kids to try out toys online:

“Kids can use the site to look at, test or play with toys via a virtual controller. About 20 toys are available through the site at the moment, including Frozen 2, Barbie and Star Wars licensed products. Another 20 are set to be added by November, the companies said.”

P.S. Walmart is committed to retail technology innovation. Need help understanding it all? Our experts can help. Contact us today.

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