Tyson has developed a certification program for retailers that sell their Chairman’s Reserve Prime Pork products:
“’We know that Chairman’s Reserve Prime Pork customers expect their butchers to be knowledgeable about the product in their meat cases,’ Senior Brand Manager Ozlem Worpel said in a statement. ‘We have worked hard to develop this program to ensure our partners receive superior education about the Chairman’s Reserve Prime Pork products, brand history and their attributes.’”
P.S. Consumers have become more discerning about their food, expecting retailers to provide knowledgeable service. Tyson is answering this call. What can you do to provide knowledge of your products to retailers? Book a consultation with one of our experts and learn how to improve your relationship with buyers.