Category Archives: Supplier News

Walmart to Sell Soylent — FoodDive.com

We recently reported that Walmart will soon be stocking cult-caffeine-favorite, Death Wish Coffee. Now we’ve learned that Walmart will be selling Soylent, a hipster meal replacement: “Soylent meal-replacement products will be sold at Walmart stores across 14 states starting this month, according to Rosa Foods, which makes Soylent. The Walmart locations will stock the product in Cacao, Vanilla Latte and Coffiest varieties.” P.S. Some products take more explaining than others. If you have a unique product that you’d like to...

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Febreze Promotes Low-Scent Product on YouTube — Mobile Marketer

Febreze is using social media videos to tout its new Febreze One, a deodorizing spray that doesn’t rely on heavy scents: “P&G’s Febreze is attempting to position itself as a lifestyle brand with the home-focused video series, a new dye-, aerosol- and heavy fragrance-free product and by focusing on the themes of cleanliness, freshness and happiness. An internal survey found that 90% of Americans think a fresh-smelling environment gives them a more positive outlook and can improve their mood and performance,...

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Hummus-Based Salad Dressing on Walmart Shelves — OrlandoSentinel.com

An Orlando supplier has got his innovative salad dressings on Walmart shelves: “Walmart is the first place where O’Dang is placing its newest line of dressings, including six flavors: Ranch, Buffalo Ranch, Honey Mustard, Caesar, Roasted Red Pepper and Greek Tzatziki. O’Dang is selling the fact that the dressings have fuller flavor than ‘low-calorie’ dressings. Because it’s vegetable-based, the dressings are said to be only 25 to 45 calories per serving. Wolfe says you can also use the dressing on...

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12-Year Old Gets Product On Walmart Shelves — TheOaklandPress.com

A 12-year-old girl’s sugar-free candy, formulated to actually help prevent cavities, is on Walmart shelves: “Walmart added Morse’s Zollipops and Zaffi Taffy to the oral care area at locations nationwide. The increase in sales enabled Morse to donate 10 percent of profits to support oral health education in schools and help fight tooth decay.” P.S. Do you have a unique product that you’d like to sell to Walmart customers? Check out our Selling to Walmart course and learn how to get...

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Lego Develops Sustainable Pieces — WSMV.com

Lego has developed blocks made from sustainable plastic: “The sugarcane material will be reformed as polyethylene, a durable plastic, making them identical to the conventionally produced pieces. The sugarcane itself will be sustainably and ethically sourced following guidelines set by the Bioplastic Feedstock Alliance (BFA) and the Bonsucro Chain of Custody.“ P.S. Lego is a legacy company that is still finding new ways to make itself relevant. Have you taken a look at your assortment lately? What could you be...

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Campbell’s Walmart Woes — Fortune.com

Campbell’s has had its share of struggles lately and its relationship with Walmart is one of them: “The company on Friday reported a 2% drop in organic net sales in its second quarter saying that a company it described as a “key customer” in North America had placed fewer orders for its namesake canned soups. While Campbell’s CEO Denise Morrison did not identify Walmart by name, Wall Street analysts pointed to the companies’ inability to agree on how to promote...

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Macadamia Milk Supplier Talks Retail — Entrepreneur.com

Learn how a plant-based milk supplier got on the shelf at Walmart: “It comes down to this: make a product that you believe in. We were approached. We didn’t approach retailers in the first place. All we did was work on our product and work on our brand. But what attracts retailers and distributors is not our pitch, it’s not our personalities or ourselves in any way, it is that this product actually does stand out as somewhat unique and...

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Walmart and Covergirl Offer Online Makeovers — MediaPost.com

Walmart and Covergirl have teamed up on offering virtual “makeovers” to customers on Walmart.com: “In a venture with Walmart, Coty’s Covergirl brand is introducing an augmented reality feature that allows a virtual try on directly in a browser on desktop or mobile, with no app required. Coty is working exclusively with Walmart for consumers to purchase Covergirl products through links to the featured products at Walmart.com.” P.S. Does this news inspire you? Good! Learn how to work with Walmart on...

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Nothing Fishy at This Walmart Supplier — USNews.com

One Alaskan fish supplier has formed a strong private label relationship with Walmart: “What’s different from traditional seafood marketing is this mainstay of jobs are created from value-added frozen fillets. Filets cut into portions go into a ‘Members Mark’ packaging that indicates the partnership between Copper River Seafoods and Walmart.” Focus on Suppliers

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Walmart’s “Good” Partnership with Cherrios — MediaPost

Walmart and Cheerios are teaming up on a program to support “acts of good”: “The companies said that the ‘One Million Acts of Good’ program launched with DeGeneres last September, being promoted on her show and through social media, inspired this latest extension with Walmart. The talk show host and cereal brand set a goal of inspiring people to perform a million acts of good by the end of the show’s current season.” Resources for Walmart Suppliers Courses for Walmart...

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