Progressive Grocer recently ran a story on private brand products and how they appeal to Millennials:
“The long-term positioning of private label described above is shifting to a new dynamic that’s essential for grocery players to understand. Not only are brands investing in developing higher-end, premium private label products, they’re also building loyalty for these brands, which in some cases consumers don’t even recognize as ‘store brands.’ Despite overall economic prosperity today, private label is growing as data from Nielsen POS demonstrates.”
P.S. Millennials love to discover new brands, which is why retailers are jumping on the private label “brand-wagon.” Learn how you can benefit from this trend by taking our Private Brands Strategy class.