The Loyalty of Off-Price Shoppers — Fierce Retail

Photo Credit: JeepersMedia via Compfight cc

Photo Credit: JeepersMedia via Compfight cc

While many consumers enjoy shopping at off-price retailers, they aren’t always loyal to particular stores:

“‘It seems that off-price buyers are, first and foremost, loyal to the idea of off-price shopping. And such buyers are increasing in number. But the growth appears to be widely distributed across the universe of off-price retailers,’ NPD told FierceRetail in an email.

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