Consumers are interested in buying local food but aren’t always clear on what “local” means when it comes to food labels or marketing materials:
“Among food-related causes, buying local has the highest awareness among U.S. consumers at 46%, according to a study from Nielsen. But based on a recent survey of 20,000 shoppers, Nielsen discovered that consumers’ definition of the term “local” varies depending on the product.”
P.S. Product labeling can be a complex issue for suppliers. Our experts can help you develop the supply side of your business while you focus your attention on development and compliance. Schedule a meeting today!