An interview with Rick Gomez, Target’s new CMO:
“‘It’s incredibly competitive,’ said the 47-year-old exec now in charge of Target’s $450 million measured media account. ‘The headlines are constantly talking about how retailers are shutting stores and on the verge of bankruptcy. There’s going to be a lot of consolidation of winners and losers. We at Target are going to fight like hell to be a winner.'”
Do you sell to Target? What do you think of their new strategy?