Target has teamed up with e-commerce mattress company Casper:
“The mattress will be on display at 45 Target stores nationwide from mid-February through mid-March and sold through Target stores, Target.com and Casper.com, the companies said. It comes in six sizes, priced from $350 to $725, according to a company blog post. Anyone unable to test the mattress in store can get a 100-night trial with free shipping and returns.”
P.S. Want to learn how to innovate in omnichannel? Check out 8th & Walton’s e-commerce course. You’ll learn how to get your products on Walmart’s online properties, develop rich content that attracts consumers, analyze your successes and reap the big profits your company deserves.