Target is Lowering Prices — Fortune.com

Target is lowering its prices, though some analysts are concerned that this is devaluing the company’s shares:

“In its blog, Target emphasized its lower prices as a new normal and said it is making it simpler to figure out deals. This approach to pricing is known as “everyday low pricing” and is the standard practice at Walmart and others. The idea is not to make customers confused by a special offer or cheated when they see a lower price later. A number of department stores, notorious for their markup then mark-down approach, have also been trying to simplify pricing to reduce customer frustration,”

Supplier Takeaway

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