Target Launches Private Brand Healthier Ice Cream — FoodDive.com

Target’s premium private brand, Archer Farms, has launched a new healthier ice cream that can compare with Halo Top:

“There are six flavors, including cookie dough, chocolate pecan pie, caramel maple bourbon pecan, mini donut, chocolate peanut butter and mint cookies and cream, the web site said. The low-cal, high-protein dessert is available for in-store purchases only, and the store will continue to sell the popular Halo Top.”

P.S. Private label is a growing niche, particularly for discount retailers who want to offer innovative products at lower prices. Learn how you can develop your private label business in our Private Brands Strategy course.

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