Target is doubling-down on its reputation for cheap chic and useful household goods with new home goods private label ranges:
“The home brands are part of a flurry of new private-label offerings that Target has introduced as it looked to refresh its brand portfolio and regain its edge as the authority in cheap-chic offerings. Many of the other new brands have been in Target’s wheelhouse of affordable apparel such as Goodfellow & Co. for men; denim-focused Universal Thread, which replaced Mossimo; and two new clothing lines aimed at teens that will debut in August.”
P.S. Retailers across the board are developing and revamping their private label lines. 8th & Walton can help you develop your Private Brands Strategy. Schedule a class or a consultation today!