Suppliers aren’t just competing for consumer business, they are also competing for favorable relationships with retailers. The playing field? Supply chain logistics:
“Suppliers that exceed retailers’ expectations will ‘have the opportunity get ahead of their rivals by capturing market share in increasingly important online channels and securing preferred-supplier status with major customers,’ according to McKinsey.”
P.S. Your competitors are racing to capture Walmart’s attention. Are you? Book a consultation today with one of our experts.