A recent survey indicates that Walmart may well become the dominant force in omnichannel grocery:
“Walmart is dominating omnichannel grocery shopping, a new report from Packaged Facts finds. Among those surveyed, about 27% of in-store grocery purchasers say Walmart is the retailer they get groceries from most, with Kroger coming in second. Of those who reported shopping by click-and-collect, about 42% identified Walmart as the outlet for their last pickup order, which is three times the number of shoppers who made a click-and-collect purchase at runner-up Target.”
P.S. Are you a food supplier? If so, you’ll want to make sure that consumers can purchase your products through Walmart. Our experts can help you get on Walmart shelves or improve your buyer relationship. Get in touch and schedule a consultation today.