Study: Social Media Works for Brands — RetailDive.com

A study shows that consumers that follow companies on social media are very likely to make purchases from those brands:

“Consumers who connect with brands on social media are loyal customers, with about nine out of 10 people saying they buy from companies they follow on social networks. Seventy-five percent of people said they increased their spending with a brand they follow, a 12% increase from 2019, per a study from social media marketing firm Sprout Social.”

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