Lidl’s entry into the U.S. market is spurring price wars in some areas:
“The study, commissioned by Lidl US and led by Katrijn Gielens, associate professor of marketing at the university, found competing retailers set the price of a half gallon of milk about 55% lower in Lidl markets compared to markets where the newcomer is not present.”
Resources for Walmart Suppliers
8th & Walton Blog: Average Dollar Sale (ADS) Explained
Conference Call Podcast: Start 2018 Strong with Amazing Grass!
Get Your FREE 2018 Walmart Fiscal Year Calendar: Walmart Fiscal Year Calendar: 2018 Edition