Walmart has been operating many of its e-commerce acquisitions as separate businesses, and for good reason. Maintaining boundaries between brands allows Walmart to better understand how e-commerce works:
“While Walmart’s acquisition tear may yield questions as to whether the e-commerce brands will inevitably be swallowed up by the larger behemoth, Onvural said keeping Bonobos separate from Walmart serves two key objectives. It lets Bonobos benefit from Walmart’s scale and resources, and it allows Walmart to learn about how digitally native brands are built — important lessons as the company grows its own e-commerce business.”
P.S. Walmart is learning from digital natives so that it can optimize its online and mobile strategies. Do you want to sell on Walmart.com or SamsClub.com? Our experts can help. Book a consultation today.