A recent study shows that social media performance can have a huge impact on how well a brand fares with consumers:
“But according to a recent survey by analytics firm Sprout Social, brands that make missteps have a lot more at stake than making a generic PR statement, particularly if consumers decide to unfollow them on social media. The firm found that 89% of consumers will buy from a brand that they follow on social media while 75% will increase spending with that brand—a number that has continued to increase each year.”
P.S. Brand management takes a lot of work. If you have too much on your plate and are worried about keeping your supply chain running efficiently, you need the kind of help that 8th & Walton provides. Get in touch with us today to schedule an appointment.