Social Media’s Brand Impact — FastCompany.com

A recent study shows that social media performance can have a huge impact on how well a brand fares with consumers:

“But according to a recent survey by analytics firm Sprout Social, brands that make missteps have a lot more at stake than making a generic PR statement, particularly if consumers decide to unfollow them on social media. The firm found that 89% of consumers will buy from a brand that they follow on social media while 75% will increase spending with that brand—a number that has continued to increase each year.”

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