Walmart’s acquisition of Shoes.com has brought changes to its footwear division:
“Within the Walmart organization, Shoes.com is now responsible for managing footwear for Walmart’s website as well as Jet.com. ‘The business model is very beneficial to the partner side,’ said Alex Proelss, SVP of brand marketing and creative, ‘because you have one team that focuses on your business across three platforms, and collectively, we reach 140 million people monthly.’”
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