Shoes.com Shakes Up Walmart’s Footwear Business — FootwearNews.com

Walmart’s acquisition of Shoes.com has brought changes to its footwear division:

“Within the Walmart organization, Shoes.com is now responsible for managing footwear for Walmart’s website as well as Jet.com. ‘The business model is very beneficial to the partner side,’ said Alex Proelss, SVP of brand marketing and creative, ‘because you have one team that focuses on your business across three platforms, and collectively, we reach 140 million people monthly.’”

P.S. Walmart has never been known for its apparel, but that’s been changing. Does your assortment contain items that might be of interest to a fashion-forward Walmart? Our experts can help you get these products in front of buyers. Get in touch with us today.

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