Reviving Vs. Retiring Old Brands — FoodDive.com

 

Brand management is always a concern of suppliers. Particularly when an iconic brand can’t find its way in the modern marketplace:

“But for companies that have a struggling brand, it can be a challenge to decide whether it’s worth the financial and personnel resources to invest in fixing it — a decision that varies from product to product, according to those involved in the food industry. Food makers not only need to consider whether the product refreshment will resonate with consumers, but if it’s worth making changes that can impact the company’s supply chain, ranging from additional manufacturing expenses to how the brand is carried and displayed on the retail level.

P.S. Brand strategy is important and these days, private brands are on the upswing. Take our Private Brands Strategy course and learn how to reap the big rewards that this segment offers.

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