Hurricane season means that retailers and suppliers are paying close attention to the weather, ensuring that consumers will have access to the products they need during what might be dangerous outdoor conditions:
“The weather impacts just about every aspect of our lives. It impacts what we buy, where we go, and even how we feel. In fact, research shows that 30% of consumer-buying patterns are influenced by weather conditions. Smart retailers build a weather strategy that leverages the prediction power forecasts have on shopping.”
P.S. Walmart’s staff meteorologists are paying close attention to potential weather disruptions. Are you prepared to keep your products on Walmart’s shelves during this time? Check out our On Time In Full (OTIF) Insights class to learn how to work with Walmart and streamline your supply chain.