Ben & Jerry’s was prepared to respond to a challenge about the milk used in its ice cream:
“The findings were a surprise to many of us, but not to Ben & Jerry’s. The company responded quickly and appropriately, staving off any significant reputation damage. The company acknowledged OCA’s claims, stating additional facts related to the ice cream products’ safety, and reaffirming the company’s specific commitments on ingredient sourcing and safety. Ben & Jerry’s was prepared.”
As consumers become more aware of issues regarding health, ethics, and sustainability, your risk of a public “calling out” increases. Are you prepared?
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