A recent study indicates that CPG sales could increase by 30% between March and May:
“The forecast is based on the ‘massive shift in eating patterns’ to more at-home consumption because of quarantine measures put in place during the coronavirus pandemic, Credit Suisse said. The firm said an industry contact told them food at home likely represents 80% of spending on food today compared to 50% typically.”
P.S. Fresh remains a huge opportunity for discounters, big box stores, and other retailers. Are you interested in optimizing your fresh grocery supply chain? Get in touch with us at 8th & Walton today and schedule a consultation.