Private Labels for the Win — Supermarket News

Consumers continue to purchase private label brands, in part because of confidence in product quality, but also as a result of a continuing frugal mindset:

“The report revealed that when it comes to selecting which retailer to patronize, 95% of all shoppers prioritized low price points, and 82% said a store’s selection of private labels was important. The sustained strength among store brands—75% of shoppers view them as “just as good” as the national competitors—may be indicative of permanent habits.”

Supplier Takeaway

Private labeling wasn’t just a fad after all: Consumers may actually be seeking out these store brands, opening new opportunity for suppliers.

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