Private Label Offerings Drive Consumer Choices — GroceryDive.com

 

Consumers are increasingly influenced by private-label offerings when choosing a grocery store:

“The Food Marketing Institute (FMI) and IRI have released the final piece of a three-part analysis, which found that 46% of customers say private label brands influence where they shop, up from 35% three years ago. Private brands are also reaching a larger audience across demographics and generations.”

P.S. Walmart leadership has made it clear that the company plans to invest in its private-label offerings.  Get in touch with us today to schedule a consultation.

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