Private Label Key to Costco’s Success — NBC-2.com

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Costco’s private label brand, Kirkland, is considered a major factor in the warehouse club’s success:

“The 24-year-old brand is a valuable asset for Costco that draws club members into its warehouses and spurs them to renew their $60 and $120 annual subscriptions.

‘Kirkland is a brand in its own right,” said Karen Short, retail analyst at Barclays. “It is one of the reasons people go to Costco. That’s not necessarily something you can say about many private labels.'”

P.S. Retail trends continue to evolve and private label is proving to be a major selling point for some retailers. If you are interested in exploring these opportunities, you owe it to yourself to talk to an expert. Contact our office today to book a consultation with one of our specialists.

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