Private label candy makers are enjoying success selling to retail stores (and customers). This article offers some in-depth perspective on why this is so:
“What customers want on shelves, however, is varied. According to Gindlesperger, private label chocolates tend to be more premium items with a higher cocoa content that is paired with unique flavor experiences ‘ranging from fruits to nuts to spice infusions.’ Often “retailers are creating their own brands with premium chocolates to capitalize on millennial ‘food explorers’ who seek unique flavors and experiences even when treating themselves, their families or sharing with friends,” he said.”
P.S. Are you a private label manufacturer who would like to sell to Walmart or Sam’s Club? If so, schedule an appointment with one of our experts who can give you the guidance you need.