Price Remains Primary Consideration for Retailers —

Retailers competing with Amazon are focused on price above other considerations:

“Promising low prices and great value is their key message to shoppers. Misjudging the cost of eggs or milk risks losing the purchase to rivals. Walmart and Target, for example, even offer price matching guarantees against other retailers. Costco has its own low-price adjustment policy.”

P.S. Working with retail partners means understanding their pricing strategies. Our team of expert instructors can help you learn to develop yours as well. Sign up for our Pricing Management class today!

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