Plant-Based Foods are Trending — Supermarket News

The market for plant-based foods is on the increase:

“But there are more stats to back up the meatless game. Thirty-six percent of consumers buy plant-based meats; 26% of consumers say they have reduced their consumption of meat in the past 12 months; and 58% of adults drink non-dairy milk, according to speakers at Expo East. Fifty-eight percent.”

Supplier Takeaway: Opportunities in Plant-Based Foods Abound

Even if your target market isn’t vegans or vegetarians, you may still have plant-based foods in your assortment that could meet the needs of these consumers. What kind of marketing could you do that would get your products in front of folks looking for plant-based foods?


Resources for Walmart Suppliers

Your Marketing Is Good, But Is It Relevant?

Courses for Walmart Suppliers

Podcast: Walmart Merchandising Through the Holidays

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