Pinterest Encounter Leads to New Walmart Pickle —


Walmart’s new “Tropickle” has its origins in social media recipes:

Walmart admits to getting the fruit punch pickle from the internet, attributing its name to social media. ‘The modern-day couple, the pickle and fruit punch met on social media (they bonded over recipes on Pinterest, to be exact); now, we are celebrating their union on Walmart store shelves,’ the store said in a statement.

Supplier Takeaway

How much time does your team spend on social media sites like Pinterest? Pinterest, in particular, highlights creativity, which may give you some ideas for the development of future products.

Resources for Walmart Suppliers

As Walmart Innovates, What Are You Bringing to the Table?

Courses for Walmart Suppliers

Podcast: Don’t Buy that Digital Ad Just Yet!

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