Pinterest Adds “Lens” to Help Users Shop for Items —

Pinterest has introduced new features that make the site more interactive and that make it easier for users to engage with and purchase products:

On Wednesday, the company, one of tech’s “unicorns” valued at $11 billion, announced a new feature called Lens, which will enable people to snap a picture of an item inside the Pinterest app. The app will then suggest objects it thinks are related. Think Shazam but for objects, not music. Surfacing the products will make it easier for people to take action, according to Pinterest. That could include everything from making a purchase to cooking a meal.

Supplier Takeaway

Are you making it easy for customers and potential customers to share your products on Pinterest? Doing so can translate to an increase in sales!

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