Walmart’s decision to offer an outdoor store on its website has been a source of controversy. Some brands aren’t happy about their products being sold in such a venue:
“Outdoor retailers have continually complained about seeing brands sold by third-party sellers on Amazon.com below MAP (minimum advertising prices). Walmart claims to be offering more control over third-party sellers on its online marketplace.”
P.S. Many suppliers are concerned about protecting their brand and maintaining some control over pricing. If this concern has been holding you back from working with Walmart, get in touch with us today. Our experts can walk you through the process of selling through Walmart, Sam’s Club, and Walmart.com so that you can make the best decision for your company.