Organic Valley Takes On Greenwashing — AdWeek


Organic Valley is calling out greenwashing in the food industry:

“’These days every brand is trying to seem more authentic, natural and farm-fresh, like they’re making the world a better place, even if they’re not,’ said Tripp Hughes, Organic Valley’s director of brand management. ‘It makes things very confusing for customers trying to make better decisions about their food.’”


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