“Natural” Food Sales Show Continued Growth — GroceryDive.com

Consumer interest in natural food products is on the rise with solid sales in both conventional and convenience stores:

“Natural products comprised 9.1% of total dollar volume for food and beverage categories for conventional retailers and accounted for 27.4% of growth in the past year. C-stores saw 12.6% growth in the category to $2.7 billion, with enhanced waters, kombucha and puffed snacks among the most popular items.”

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