Walmart isn’t just competing with Amazon on price, it also wants to improve the customer experience. That’s why it created the Chief Customer Officer role.
“The move comes as Walmart is striving to improve its offerings for customers both online and in its stores as competition among retailers grows ever more fierce. It has embarked on programs to renovate and improve the experience for customers in stores.”
P.S. What are some ways that you, a supplier, can contribute to a positive experience for consumers purchasing your products at Walmart? Schedule a consultation today with one of our experts.