Forbes.com offers an analysis of Walmart’s decision to purchase plus-size e-commerce retailer Eloquii:
“The deal could mark a major step for Walmart – as women’s plus-size fashion is one of the fastest-growing segments, with an estimated $21 billion market. In fact, more than half of U.S. women aged 18-65 wear a size 14 or larger, but traditional fashion brands have often overlooked the market. The Eloquii acquisition seems to be in line with Walmart’s online growth strategy of strengthening the assortment and category expertise on Jet.com and Walmart.com.”
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